SEO is used to ensure that a website receives as much interest ‘traffic’ as possible. It aims to improve the visibility of the website during search activity. Search engine optimisation is supported through the production of quality content.
Making sure that the site is indexed correctly, uses key terms, and is well-designed, incorporating interesting, informative, unique and, where appropriate, entertaining content creates a positive customer experience, and will enable a site to appear higher up in user searches.
It is important to business that their web design and content are high up in each user’s search. This promotes web presence and provides greater opportunity for access and action, which are key drivers of marketing tactics and strategy.