Working with inspiring law firm Clarke Willmott has driven the team at Bison Grid to build the next generation of legal website design. The key features of the new website had to include the following.
- Simple to find the right solicitors and services
- Easy to get in touch or ask for more information
- Easy to use content management & A/B testing
- Mobile responsive design and simple navigation
- Fast & secure web hosting for enhanced SEO
Working with the law firms digital marketing and design teams lead to the building of a fully device responsive web interface with simple to use search functionality. To ensure the marketing teams could manage the content in an efficient and intuitive way the Bison Gird web development team built bespoke content modules. These modules could be easily moved and changed to aid further A/B testing and website development.
The site contains a lot of high value content that needs to be indexed by Google so the page speed and web server response time was very important. The Bison Grid web engineers focused on creating a high-performance UK hosting solution. The site was setup on a dedicated cloud server with a high-performance software stack and the Bison Grid website acceleration and optimisation service(CDN).
The resultant website has seen a significant increase in visitor numbers and consequently lead to an uplift in legal service enquiries. In addition, Bison Grid have received very positive feedback from the Clarke Willmott digital marketing about the web page speed of the site and the easy to use content management system.