User Experience Design

What are customers really searching for?

what are customers searching for

What are customers really searching for? Well, for most, it’s the right product or service to meet, in the right place at the right time, wrapped up in a good, or even better, great experience. In a physical shop or restaurant, the most successful employees and professionals know how to help customers find and select…

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What is user Interface A/B Testing

A/B Multivariate testing provides users with 2 alternatives (sometimes more) and provides a comparison which shows user preferences. This is important for optimizing traffic to a preferred site. Enabling users to show preference, improves the customer experience, subsequent engagement and activity. In turn this is more likely to lead to increased interest and involvement through…

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