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Why should you have an authorised SSL certificate?

By Bison Grid | Aug 17, 2017

An SSL (Secure Sockets Layer) certificate allows a website to use the HTTPS (Hyper Text Transfer Protocol Secure) protocol over the HTTP (Hyper Text Transfer Protocol) protocol. HTTPS provides a secure, encrypted link between the user’s browser and the website, allowing for sensitive information such as bank details, to be transferred without the worry of…

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what are customers searching for

What are customers really searching for?

By Tim Fairchild | Jul 12, 2017

What are customers really searching for? Well, for most, it’s the right product or service to meet, in the right place at the right time, wrapped up in a good, or even better, great experience. In a physical shop or restaurant, the most successful employees and professionals know how to help customers find and select…

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digital heart of business

The digital heart of a successful business

By Tim Fairchild | Jul 12, 2017

A well designed, developed and managed digital engine forms the heart of any successful 21st Century business. The Bison Grid approach to digital engine development and management enables; secure, collaborative, agile and multi-channel communication, embracing CRM, data integration and analysis. Campaign management and data analytics are the life-blood fuelling the engine, creating energy to drive…

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5 tech questions for your next digital marketing meeting

By Tim Fairchild | Apr 21, 2017

Many digital agencies and marketing departments spend a significant amount of time and money designing well crafted websites with strategically planned content, but just how much thought is given to delivering this information? Will it be delivered quickly or even efficiently? Does it support your investment in Search Engine Optimisation (SEO)? Here are five technical…

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What is DNS? (Domain Name Servers)

By Tim Fairchild | Apr 21, 2017

DNS creates a directory or ‘phone book’ of domain names, which are managed via IP (Internet Protocol) addresses. Computers/devices access web sites on the internet using IP addresses. Names of sites (which are memorable to a human brain) are converted to IP addresses (a series of numbers) which identify each site. DNS information is continually…

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What is SEO? (Search Engine Optimisation)

By Tim Fairchild | Apr 21, 2017

SEO is used to ensure that a website receives as much interest ‘traffic’ as possible. It aims to improve the visibility of the website during search activity. Search engine optimisation is supported through the production of quality content. Making sure that the site is indexed correctly, uses key terms, and is well-designed, incorporating interesting, informative,…

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What is PPC (Pay Per Click Advertising)

By Tim Fairchild | Apr 21, 2017

Pay Per Click or PPC is the term used for online advertising, whereby advertisers pay for web presence based on user ‘clicks’ on their advert. Online Advertisers ‘bid’ for key words or phrases, which are frequently used by existing and potential target markets during searches. Ads are often differentiated from general web searches via search…

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What is user Interface A/B Testing

By Tim Fairchild | Apr 21, 2017

A/B Multivariate testing provides users with 2 alternatives (sometimes more) and provides a comparison which shows user preferences. This is important for optimizing traffic to a preferred site. Enabling users to show preference, improves the customer experience, subsequent engagement and activity. In turn this is more likely to lead to increased interest and involvement through…

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What are Social Media Message Apps?

By Tim Fairchild | Apr 21, 2017

Social media platforms such as Facebook and Twitter have dominated social media over the past decade, but the use of private Messaging Apps has been growing at a faster pace over recent years. Message apps, such as WhatsApp, have grown hugely in popularity as users have established a preference for private messaging channels and groups.…

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